Whole Foods has a great selection of fish and with something as popular as wild salmon, im sure they order alot.
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wild salmons will hit the Vons/Ralphs/Albertsons/etc grocery stores in a month or two.
Found some of Paul's "Magic" at a local store yesterday. I am looking forward to bbqing with it. Says it can be used on grilled veggies and chicken as well. We will see!