Thread: BevMo coming to Santa Monica

Now I'll FINALLY have one nearby

BevMo! Coming to Santa Monica

BevMo! Coming to Santa Monica

By Jonathan Friedman
Lookout Staff

March 18, 2010 --The CVS on Wilshire Boulevard off Franklin Street will scale down its operation to make way for a BevMo!, the high-quantity alcohol retailer based in Northern California. BevMo! will occupy the left side of the building that from 2001 to 2009 housed a Longs Drugs. CVS will be on the right side.

That's just a few blocks from my house! Bev-Mo sells Mexican Coca-Cola, too! Woot!

Meh! Beverage Warehouse isn't that far away!

Originally Posted by Annapurna

Meh! Beverage Warehouse isn't that far away!

Beverage Warehouse doesn't have buy one, get one for 5 cents wine sales though

Originally Posted by doctordestructo

Beverage Warehouse doesn't have buy one, get one for 5 cents wine sales though

November 10, 2009
Legal Filing Claims BevMo's "Five Cents" Sale Deceives

A class-action compliant filed in San Francisco last month alleges Beverages & More Inc.’s widely advertised “Five Cents” sale is deceptive and calls it a “fraudulent business practice.”

The promotion, which has run for a number of years, wraps up this week. According to the complaint, BevMo represents consumers paying the “regular price” for a first bottle get a second identical bottle for just “five cents.” The complaint claims, though, that BevMo, which in fifteen years has grown to operate 100 stores, marks up the regular price of the first bottle so consumers are not actually paying BevMo's regular price. For some bottles of wine, BevMo marked up the price so much that it actually cost more to buy two bottles during the sale, the filing claims

The complaint cites the example of a Vago Rojo Tempramillo-Malbec advertised in the sale at $19.99 a bottle so consumers would pay a total of $20.04 for two bottles for an apparent savings of $19.94. It claims however, that BevMo's price for the same wine then dropped from $19.99 to $6.99, meaning consumers could buy two bottles for $13.98.

Legal Filing Claims BevMo's "Five Cents" Sale Deceives - Wine Business News

I'm not great fan of BevMo's wine selection. Sometimes they have some decent California wines, but everything else is lacking.

They do have a great craft beer selection, but it's still inferior to Beverage Warehouse.

i always thought that might be possible regarding the 5 cent sale. i never took advantage of it so i never really price compared myself, but it sounded kind of like it could be too good to be true. i usually get my wine at hi times...