ok, here are my thoughts on the subject
1) hot chicks & burgers seem like water & oil, but they aren't. They rule as a team! And here's my logic.
a) most women don't like red meat. I say this because I worked in the food industry for 15 years. Very few women eat red meat, so showing commercials of (attractive) women may make them rethink their stance on the consumption of cow.
b) Most men love red meat, and most men love hot chicks. So the commercials are a win-win for the guys. And guys are the target demographic for the commercials.
2) $6 Burger is just fantastic. Yes I realize that they pre-cook the burger, but I dont care.
3) Am I the only one who thinks In-N-Out is overrated? I have one within a minute's walk from my pad, and I have been there twice in two years. I drive by and smell the grilled onions, and then I think of how much better a $6 burger is, and I drive there instead.
4) Chic-Fil-A = sac-o-$h!t This is the worst excuse for a chicken sandwich out there. Pickles on a fried chicken sandwich? WTF?
5) JITB has survived off of its tacos and funny ad campaigns for too long. Their food is meh. The guy who does the voice of Jack is funny though.
Jack was spot on and funny as hell on the Adam Carolla Podcast.
6) Burger King is like Jack without the funny ads and wonderful tacos. In other words they suck!
In general, I'd have to say Carl's Jr beats all of them.
Now if we compare the Counter to Carl's Jr, there is no question that the Counter would win.