Thread: Jack in the Box New LOGO

Jack in the Box to change logo, revamp stores - Fast Food Maven - OCRegister.com

They've changed a few stores down here to this logo a few months back, and I just don't get it. I think it's horrible.

it's kind of retro, but ultimately I don't care. Logo's don't influence my buying habits.

Looks like chipotle's logo

suddently i want a sourdough jack..

Kinda looks like a bad game show logo...You Don't Know Jack in the box

Originally Posted by rinkrat

That's kinda dumb.

But then again, I couldn't describe their current logo if I had to.

Jack needs to DIE! The logo is fine.

Originally Posted by chu gar

it's kind of retro, but ultimately I don't care. Logo's don't influence my buying habits.

Retro's been the new modern for a while now. I can see what they're attempting - an actual retro jack in the box toy - but...the god awful type they used for the "in the box" makes it fall just short of a home run.

What they should have done was spend their marketing dollars on a new campaign that DIDN'T include Jack. I want to punch my tv every time one of their commercials comes on.

Weak.