Case in point: Ed Hardy beer. Coming to a douchefest bar near you:
Stone being the perfect example. They were exciting when I turned 21, but it wore off pretty quick. They just got way too big and focused on business/marketing first, and the beer itself second. They went overboard with the marketing and sales gimmicks, that they lost the passion and innovation in which they once had.Quote:
Originally Posted by UnholyGoalie
Anymore, when I go to Stone, their elitism meter gets higher and higher.
Seems like they got on the Belgian IPA trend for a while, and I couldn't really get into those. The Stone IRS and Old Guardian are consistent, but other than those I don't have much interest in them. Maybe one of these days they'll come out with something awesome that'll blow me away again like when I had the 10th.
And yes, I have had several experiences where the employees had elitist mentalities. They need somebody like Mitch to step in and show em how customer service is done.
THe Stone Old Guardian was crap this year. Mostly, I love Stone though.
I loved the 08-08-08 and I also like quite a few of the collaborations. but I also like Beligians more than you too :)
Maybe that's the way to survive in the craft beer segment of the market. I wouldn't have a clue. But yea, I'm with you on the whole "I discovered this little gem of a brew" vibe. I feel SPECIAL when I introduce a beer I've discovered that not a lot have heard of, much less had. Once EVERYONE is drinking it, the luster does fade a bit.
BTW, took a quick run to BevMo in SLO and had a few minutes to browse the racks. They have a TON of the Sierra Nevada XXX series of beers, about 100 magnums of Anchor Merry Christmas ale, and a small handful of other holiday brews. Nothing out of the ordinary so a bit disappointing. However I did pick up a bottle of each of the following: Sierra Nevada Estate, Deschutes Mirror Mirror 2009 Reserve, Deschutes Jubel 2010, and Dogfish Head Pangaea. I've got the SN in the fridge chilling for game watching tonight. I'll be rocking the red flannel, knocking back damn fine brew, and cheering the Kings on to an overwhelming victory in a couple of hours.