White Castle unveils burger-scented candle
White Castle-scented candle makes its debut - May. 5, 2010
What better way to celebrate National Hamburger Month than with the aroma of a greasy White Castle burger? With the fast food chain's new scented candle, burger lovers can now enjoy the smell of sliders and onions all day long.The candle's "steam grilled on a bed of onions" scent was created by Nest Fragrances, and the limited-edition candle comes in a ceramic holder designed to mimic White Castle's hamburger packaging, the fast food chain said this week.
"When I think of truly superior aromas, I think of the aroma of a freshly grilled White Castle hamburger -- life just doesn't get better than that," Laura Slatkin, founder of Nest Fragrances, said in a prepared statement. "We have captured that exact essence in our White Castle candle!"
Before creating the burger-infused candle for White Castle, Slatkin developed special fragrances for celebrities including Elton John, Princess Diana and Vera Wang.
The fast-food chain is selling the candles for $10 online and at select White Castle restaurants during National Hamburger Month, which lasts from May 1 to May 31. The proceeds will go to Autism Speaks, an autism science and advocacy organization.
So far, it appears that the promotion has been a hit. While the candle went on sale Monday, White Castle's website already tells shoppers that the candle is sold out -- for now.