Thread: Los Angeles Kings unveil new mascot

Los Angeles - The Los Angeles Kings unveiled their new team mascot at a media breakfast on Monday, marking for the first time since Kingston that the hockey club has been represented by a grown man wearing a fluffy costume.

"We wanted something that represented everything that the Kings are. Something big and slow and purple with a crown on it's head." said former Kings president and current muckity-muck, Tim Leiweke. "So without further delay, I present to you, Rebuildy The Bear!"


The brainchild of the same marketing team that made household words of the phrases "Kings Rule!" and "Play Hard", Rebuildy the Bear is the latest attempt to lure fans back into the seats. "Kids will like it, because it's a bear, and teenagers and Gen-X'ers will like it because it's cool." said Leiweke.

"And it gives us a chance to remind the fans that we are rebuilding, and since the word 'rebuilding' has such a negative connotation, we figured what better way to soften the blow than with a big fluffy bear."

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A worthy replacement for Kingston at last!

lmao.. nice one

Will I be able to purchase Rebuildy the Bear merchandise in Team LA????

When are the exclusive REbuildy the Bear LGK shirts going on sale?

OMG That is f*n funny! Thank you for the laugh. All Kings fans need laughter right now:

Originally Posted by johnmac44

Will I be able to purchase Rebuildy the Bear merchandise in Team LA????

If they ever sell one... I so want one!

Otherwise...

Great job as always!

I'd like to pre order 4 WWR-BTBD t-shirts! Sizes XXL, M, Youth L, and Infant S. One for the whole family! Thanks!

I want to also pre-order tha actual lil bear for a 4 year old with out the tool box..let me know the cost with S&H...