The censored, "family-friendly," PG-13 version of Tom Hooper's The King's Speech opened with $1.19m at 1,011 theaters, averaging a paltry $1,181 per site according to studio estimates found at Box Office Mojo. Perhaps that's because North American "families" don't care about Oscar winners; they'd much rather go see Easter bunnies talking with Russell Brand's voice.
For comparison's sake: last weekend, the original The King's Speech — that's the one with all the "****" exclamations — collected $1.55m at 1,062 theaters, averaging $1,467 per site. The Weinstein Co. release stars Oscar winner Colin Firth, who has spoken vehemently against the censored version, Geoffrey Rush, Helena Bonham Carter, Guy Pearce, and Claire Bloom.