HBO Global Licensing has announced a new partnership with the Belgian-style New York brewery Ommegang, which will see a line of Game of Thrones themed beers released.
The goal is to offer unique new beer offerings that relate to the themes, characters, and nuances of the fantasy world of Westeros.
The first beer that Ommegang will release will be called Iron Throne Blonde Ale, and it will launch nationally around the time that season 3 of the show debuts, which is March 31, 2013. Ommegang is currently distributed to 45 states and internationally, and the beer will be available on draft at some locations and in 750ml bottles, which come with a decent suggested retail price of $8.50.
After that, the plan is to release a second Game of Thrones beer in the fall, followed by two more seasonal beers at some point down the road.
You can learn more about Ommegang Brewery at their official website.
I don’t know about you fine folks, but I sure could use a drink. And a Game of Thrones beer sounds like it’d hit the spot pretty effectively. Thoughts?