From the Press Release
Multi-platinum recording artist Alice Cooper, a mastermind of the rock horror genre, will conjure up his peculiar vision of disturbing horror imagery in two new haunted attractions debuting this fall at Halloween Horror Nights at both Universal Orlando Resort and Universal Studios Hollywood.
For the first time ever at Universal Orlando Resort’s award-winning event, Alice Cooper’s own version of a demented and dark subconscious will come to life in the haunted maze, “Alice Cooper – Welcome to My Nightmare.” Inspired by iconic elements from his first solo album, the attraction will put guests inside the haunted dreams of the album’s recurring character, “Steven,” as he endures the scream-inducing madness spawned from the mind of the legendary rocker.
Making an encore performance at Universal Studios Hollywood’s acclaimed event, Alice Cooper’s new haunted attraction, “Alice Cooper Goes to Hell 3D,” will be inspired by the musician’s classic concept album centered on unending darkness, eternal torment and unimaginable horrors. The terrifying maze will beckon guests to experience hell’s interminable inferno as imagined through the eyes of hard rock visionary Alice Cooper. To experience this daunting new maze, guests will don 3D glasses for an optimum up close and personal three-dimensional encounter with Alice Cooper’s underworld.
Rock & Roll Hall of Famer Alice Cooper pioneered the concept of the theatrical rock concert. His recording career spans six decades, includes more than two dozen albums, millions of record sales, countless world tours and appearances in scores of movies and videos, including “Nightmare on Elm Street: Freddy’s Dead,” Universal Pictures’ “Prince of Darkness” and a memorable appearance in the recent “Dark Shadows.” Last fall, Alice Cooper released his acclaimed “Welcome 2 My Nightmare,” his long-awaited sequel to his 1975 classic “Welcome to My Nightmare,” which debuted at No. 22 on the Billboard 200.
Sharing his enthusiasm, Alice Cooper said, “I grew up watching classic Universal horror movies so it’s a thrill for me to work with Universal’s designers to create the quintessential Alice Cooper maze for Halloween Horror Nights at Universal Studios Hollywood and Universal Orlando Resort. To have Alice Cooper haunted attractions at both parks this year is truly an honor...or is it a horror? Last year, Universal Studios Hollywood scared the wits out of me with their maniacal and demented creation and they’ve promised to up the ante with ‘Alice Cooper Goes To Hell 3D.’ I can’t wait to see the final terrifying masterpiece. It will be hell. I’m even more excited to see Universal Orlando Resort’s maze, ‘Alice Cooper - Welcome To My Nightmare. Let’s see if they can scare me!”
“There are few as coolly demented as Alice Cooper,” said Jim Timon, Senior Vice President of Entertainment at Universal Orlando Resort. “He’s a cult classic icon and his partnership on the ‘Alice Cooper – Welcome to My Nightmare’ maze will bring something completely new and unexpected to our Halloween Horror Nights fans.”
John Murdy, Creative Director at Universal Studios Hollywood, said, “We wanted to break new ground with the insanely immersive ‘Alice Cooper Goes to Hell 3D’ maze and elevate its journey into the abyss to a shocking new level. The cutting-edge 3D technology we invented for this haunted attraction will add a palatable sense of realism to an already twisted environment that only music genius Alice Cooper could envision. Through innovative sets and LED technology, we’ve totally pushed the envelope to turn Alice’s maze into a mind-blowing 3D experience for his fans and Halloween Horror Nights guests.”