That doesn’t mean that every part of this year’s planning has been smooth. To help fund Nerd HQ, Levi and Coleman asked fans to pitch in during a crowdfunding campaign on Indiegogo, because without their support, the event simply wasn’t going to happen.
“I don’t ever want to have to do another crowdfunding campaign,” Levi said. “This year was just especially fragile and sensitive and we knew that if we didn’t go out and ask for help, because sometimes you just got to come hand to hand, and say look guys, we want to keep doing this, but we just do not have the ability to do it by ourselves.”
And the fans came through – raising over $330,000 and helping tremendously in making this year’s event a reality. Attendees at Nerd HQ will be able to take a photo in front of the Wall of Honor, which displays the name (or e-mail address or Twitter handle) or every person who donated. There will also be the annual, free, fan party on Thursday night, where attendees can come dance the night away with Levi and The Nerd Machine crew.
“We want to make sure [the fans] understand how much we appreciate what they did, because literally, it means everything for your fans to stand up and say you know what, guys, we believe in what you’re doing,” Coleman said. “We believe that you are trying to be as upfront and transparent as you can about what you’re doing, and we support that. So I’m really excited to meet a lot of those fans who helped us out because it’s their event.”
Ultimately, that’s all that Levi and Coleman want – to make the fans happy.
“I hope that between our gaming activations, our tech activations, our celebrity activations, and just offering fans and celebrities an oasis to chill and relax and have fun and party and dance and whatever it is that they come to and spend time with us doing, that they walk away just grinning and feeling good about life,” Levi said. “Because that’s really what we set out to do and I feel like we’ve been able to do these last three years, and hopefully year four will be no exception.”