We've known for decades that Gene Wilder's Willy Wonka and the Chocolate Factory was a wonderfully subversive film, littered with nuggets that'd never find their way into a children's film today. But imagine our surprise to find an incredibly dirty joke hidden in plain sight. Or, rather, plain sound.
Here's the deal: In 1979, Roald Dahl, the same bloke who wrote Charlie and the Chocolate Factory 15 years prior, wrote a decidedly adult novel called My Uncle Oswald. As Cracked describes it:
The equally witty and disgusting story revolves around Oswald Hendryks Cornelius, the titular uncle and "greatest fornicator of all time." Along with his sexy accomplice Yasmin Howcomely, he devises a complicated get-rich-quick scheme that involves Howcomely seducing Europe's most famous men and then selling used condoms full of their spent semen to women wishing to birth famous progeny.
Hurm. Well. So, there's a passage in the book where Ms. Howcomely details her encounter with George Bernard Shaw and her difficulties in getting the noted author to wear a prophylactic:
"There's only one way when they get violent," Yasmin said. "I grabbed hold of his snozzberry and hung onto it like grim death and gave it a twist or two to make him hold still."
Let's keep the word "snozzberry" and its definition for Roald Dahl in mind when watching this clip from Willy Wonka:
"The strawberries taste like strawberries! The snozzberries taste like snozzberries!" What used to be a perfectly innocent nonsensical coinage has been defined, by the author, as something entirely naughty.
In other words, Willy Wonka has made a candy wallpaper that tastes like penis ... and encouraged adults and children alike to lick it as if they'll win a prize.
We now return you to your regularly scheduled, decidedly less icky programming.