The new feature, called “My List,” marries two key pieces of Netflix’s business: a customer’s own curated watchlist and Netflix’s algorithm-fueled suggestions. You’ve done the grocery shopping and picked the ingredients, now Netflix wants to arrange the menu.
The goal is to help customers better manage their own queues, which can become unwieldy and disorganized. Let’s say that over time you add an independent film recommended by a friend, toss in 10 Oscar nominated films, slap on a TV show to binge-watch, and quietly line up animated shorts that only you know you like. The problem is that this list — currently called the “Instant Queue” — is ordered chronologically. Your earliest choices appear at the top and it is up to the subscriber to go in and continuously think about reordering the list.
With “My List,” subscribers can still store a roster of movies, casually adding films while browsing, but Netflix will sort that list behind the scenes based on your viewing preferences.