I knew this was going to be a real 'handcuff' kinda deal.
Just got this email.
If they were smart... they'd set up their own thing.AMC Theatres Will Not Participate In MoviePass Program Beta Test
Beta test for program to launch in San Francisco included AMC without company's consent
Kansas City, Mo. (June 30, 2011) - AMC Theatresģ (AMC), a leading theatrical exhibition and entertainment company, today announced it will not participate in the beta test of MoviePass, an initiative launching this weekend in the San Francisco area.
"Plans for this program were developed without AMC's knowledge or input," said Stephen Colanero, chief marketing officer at AMC Theatres. "As MoviePass is currently designed, it does not integrate well into our programs and could create significant guest experience issues."
Some concerns with the program include AMC Stubs members' ability to receive credit when purchasing a MoviePass. AMC Stubs, the company's rewards program, was rolled out in April 2011 and rewards participants for ticket and concessions purchases.
"As MoviePass was created without AMC's input and testing, we cannot confidently say the guest experience would be positive for our guests and specifically our AMC Stubs members," said Colanero. "We were surprised to see the press release and subsequent press coverage of MoviePass earlier this week as it included several of our San Francisco locations. It was news to us to see that we were participants and we will be communicating to those theatres they are not to accept MoviePass."
Surprise Monthly Movie Pass Angers Theater Chains, Studios (Updated) | The Wrap Movies
It's a great idea in theory, I'm just not sure how viable it will be, especially if they try to go it alone without cooperation from the theaters and distributors. If they can all get together and make it work though, I'd be interested in something like this.
I like the 6 dollar matinees at AMC.
Maniacal Laugh, Maniacal Laugh, Maniacal Laugh
The closest AMC here has 4 big screens are the rest are relatively small. *shrug*
It doesn't really matter since its been so long that I have gone to the movies. I heard they have movies in color now?
As long as Camera 12, San Jose participates all is well, lol! I attended many a drunken midnight movies in that theater.
MOVIEPASS Film-Buffet Service Blows It Before It Even Gets Started | CHUD.com
I brought you the news of the startup company MoviePass and their big ideas with more than a little enthusiasm, as the idea of a $50 unlimited theater-going pass was rather attractive to a guy like myself. Looks like we all bought their pitch a little overmuch though, as the damn company didnít even have its ducks in a row when they launched the idea. Turns out that AMC and Landmark have told them exactly where they can shove their Netlix-style theater buffet app (spoiler alert: Itís their asses. They told them they could shove it up their asses), and the company has canceled their much promoted San Francisco test run.
I wonder how much money they threw away on the thousands of free tickets they were buying for people as a promo contestÖ
The story is more than a little pathetic, as a group with a good idea seems to have really ****ed up the follow through. Deadline brought the news first as a conversation with Stacy Spikes, an entrepreneur behind Moviepass, which foretold grim tidings for the services impending test run. Soon after that news went up though, came the update that the presumptuous little startup had completely shuddered their test event.
As much as Iím attracted to their idea, Iím not sure weíre going to see any paradigm-changing services engineered by a bunch of dooffuses that didnít even court the theater chains in question before launching a high-profile announcement contest/sample run. With all this egg on their face, will the company be able to move on at all? I disagree with Mike Fleming- theyíll probably try this again with as many indie theaters as they can scrape together. Of course, whether or not it will gain any traction from something like that is another matter entirely.
Oh well. It really is a bummer to see a good idea so badly handled but, as is so often the case, if it sounds too good to be true, then it probably was an idea suggested by a bunch of silly ****s that couldnít even be bothered to make some phone calls before opening their fat mouths about their controversial startup company! Thatís how that adage goes, right?