"Believe" is this horrible dance-pop song that Cher did in one of her many vampire-rising-from-its-own-ashes moments that she’s had so frequently in her career. It had one of these synthetic moments that I could tell instantly, that was going to be the go-to gimmick for everyone who was stuck for an idea. And that was the synthesized, pitch-modulated vocals that she used in the song "Believe." As soon as I was aware of that, I realized, "Oh yeah, you know that thing with Auto-Tune that people thought they were getting away with for the last few years? Here's their excuse to use it baldly and brazenly and not care if anyone notices." All those people who had been sneaking the odd note into Auto-Tune to try to hide the fact that they were bad singers, now they could embrace the fact that they were bad singers. That seemed inevitable, but when it finally happened, it seemed really depressing to me.