Say you have some life-altering product that needs advertising to get off the ground, using Google TV Ads, you can buy TV ad space whenever/wherever you want. Slate tested it out, and the results were surprising. Deciding to create an ad for absolutely nothing, along with a website to go along with that ad, they were able to buy space for $100 in the wee hours of the morning during repeats of
The Glenn Beck Show. And they got over 1,000 people to go to this completely made-up website that was about absolutely nothing.