Retailers I think are realizing the value that a format war is hurting their business. They don't have the desire to dedicate double the floor space to two formats where it's pretty clear that, in the end, if this generation of media is going to succeed, it's going to do it on the back of one or the other.
Of course, Blockbuster did leave the door open by leaving HD-DVD in the original 250 test stores, and they did say that if there was the demand, they would add HD-DVD to other stores, too. I just think they believe that by making this move, they can help accelerate a war that is keeping too many consumers on the sideline - keeping it as a niche format at this point.



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