Yes . . . my love for movies in HD has gotten the best of me, and my Toshiba A30 arrived today and is currently upgradings its firmware. (20 minutes and counting.) I am officially purple.
Everyone who I mention it to who's familiar with the whole format war says "Ahhh . . Transformers did it, eh?" Well, no actually. I do have the movie now (Circuit City made an error last week in which you could buy ANY HD DVD and get a second one free), but my wife's favorite movie is Apollo 13, and she has been dying to have it in HD, and this was the only way it could be done.
I feel some shame in that I'm helping prolong this ridiculous battle, but I still think Blu-ray will win in the end when the dust finally settles. Both orders I placed for HD DVDs were matched by Blu-ray discs of the same amount.
I think it's done updating now . . . I'll post a mini-review later.