DIRECTV and TiVo to Launch New HD DIRECTV DVR with TiVo Service - BroadcastNewsroom
EL SEGUNDO and ALVISO, Calif., Sept. 3 /PRNewswire-FirstCall/ -- DIRECTV, Inc. (Nasdaq: DTV), the nation's leading satellite television service provider, and TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in television services for digital video recorders (DVR), announced today that they have extended their current agreement, which includes the development, marketing and distribution of a new HD DIRECTV DVR featuring the TiVo(R) service, as well as the extension of mutual intellectual property arrangements.
Under the terms of the non-exclusive arrangement, DIRECTV and TiVo will work together to develop a version of the TiVo(R) service for DIRECTV's broadband-enabled HD DVR platform. The product will support the latest TiVo and DIRECTV features and services, including TiVo's Universal Swivel Search and TiVo KidZone. TiVo will develop the new HD DVR for an expected launch in the second half of 2009.
DIRECTV will continue to develop and offer its own portfolio of industry leading set top boxes as primary offerings to both new and existing customers. This new TiVo box will be offered as an alternative choice to those DIRECTV customers who would like to add TiVo to a full line up of DIRECTV services.
DIRECTV and Tivo to Launch new HD DVR in 2H 2009 - DBSTalk.Com