Thread: Dustin Brown's DLO-23 Launches Tonight

For those of you that don't know, Dustin Brown's DLO-23 gear and clothing is having it's launch party tonight in Anaheim. Is anyone really going to buy this crap?



Sorry, but tired of Kovi talk.

If only they made wood sticks...

I heard the gloves look good.

In Anaheim? WTF!!!!!!!!!

Who will buy it? The same people that buy Kopitar's stuff.

For those wondering why they're calling it DLO-23...

Kings' Dustin Brown to launch a line of sticks, clothing | The Fabulous Forum | Los Angeles Times)

Brown is the company's lone NHL endorser, according to his agent, Scott Norton.

Norton also provided an explanation for the name DLo23, beyond the obvious inclusion of Brown's uniform number.

Norton said DLo is the nickname Brown was given by teammates during his junior hockey days in Guelph of the Ontario Hockey League, in honor of a WWG wrestler by that name. "Once he got to L.A., guys just called him 'Browny,' like anyone else whose last name is Brown," Norton said.

"Now that he gets his own line, he wanted to go back to his original nickname."

D'Lo Brown - Wikipedia, the free encyclopedia

Should've named it DLO speedwagon.

I'd buy em

yikes

I think he figures all the Anaheim fans will be jumping off of their bandwagon onto ours, he is marketing it directly to the bro community.