So we have the best team we have ever had. We have won 2 cups in 3 years. We are young, have a good farm, and built to win more because of our cap, however we should ruin all that so we can get a SUPERSTAR for people who aren't fans of hockey.
Look, the problem with your thinking is hockey is actually a team sport. Cheer on the team, not the players.
If you want to be a fan of players that are bigger than the sport or team, go watch the NBA and download the Lebron app.
BTW, I love the NBA and watch a lot of different sports, but they are different in terms of fanbase and marketing.