I think California and LA needs bigger fan base. Fan base that will spend a lot more money for the Kings and will give west even more power over east. One of the main reasons great players don't want to come to west teams is bad fan base and lack of exposure. As a great player, you want to be known and seen. A lot easier on east side then west.
Gretzky really helped with hockey being popular in LA and we need more of that. Cups alone don't really help a lot.
How to expand fan base in LA? Trade for more big Canadian, American or Russian names. Sell guys that don't bring merchandise sale value. Right now, we have a perfect oportunity to do that. We have great value in Kopitar. He is great but not really a talker and a media person. Kopitar could bring us a huge name, not just a great player but also a great media guy. I would even go for Crosby with Kopitar and Voynov. I think Penguins would do this deal and it would give them great defense power, and Kings would get Crosby himself. With him we would still be fighting for the cup, but west and La would gain hugely in terms of hockey fan base. And money.