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Chase started the grass roots "Just Drop It" campaign that encourages fans to boycott one NHL game for every game canceled after Dec. 21. No tickets, no TV, no merchandise -- not a minute or a penny spent on the league, punishment for what he believed are continued abuses of loyalty on their fan base.
He made a video and started a Facebook page, urging fans to click the "like" button and join the cause. More than 11,000 angry fans have joined since the weekend, a puck drop in the circle compared to the millions of fans who attend games, but the latest small sign fans won't again be easily won back.