Nailed it on the head! That's exactly what the song sounds like.
It's sounds like a soccer chant written by grade schoolers for a low level british soccer team who plays in a town of 50 wankers out in the middle of nowhere. I guess the point is to manufacture some sort of crazed crowd like enviroment you get at European soccer matches, which would be fun if the song didn't suck so bad it makes me want to sulk in my seat in shame.
And I also totally agree about the Briggs thing. People who ate up the Briggs song scoffing at this song is like Lady Gaga fans scoffing at Miley Cyrus songs.