I saw the first commercial and seriously I thought it was going to turn left into "grab some buds" but overall well done
Puck daddy has a really good write up on it.
â€˜Because Itâ€™s The Cupâ€™: Will the NHLâ€™s courtship of casual fans make Stanley Cup Playoffs a social success? | Puck Daddy - Yahoo! Sports
I'll miss last the History will be made stuff, that was really good. Can't wait to see where they go with this one.
Edit* was reading more when I found this gem
I want these beer taps
On the promotional side, while the league has been protective of how it permits sponsors and even licensees to use Stanley Cup images, during this postseason, 4,000 bars across the U.S. and 2,500 in Canada will be drawing Molson Canadian and Coors Light draft with Stanley Cup tap handles.