Is the media circus in LA even half as bad as it is here in the UK? I am going mad because every time I turn on a a sports channel I have to watch coverage of Beckham and his journey into semi retirement in the MLS. We've even had a count down to him getting on the damn plane. In football terms it is such an insignificant move - it's doing my head in.

So my question's are:
Does anyone in LA care?
Are you sick of 'Brand Beckham' yet?
is it yet obvious in the US that the whole reason for this move is Mrs Beckhams need for fame?