"This business is like a beauty salon," White told Iole. "These guys are all the toughest guys in the world, but they're like (expletives) in a beauty salon. They pass along rumors and gossip, which has no basis in reality and they believe all the (rumors) they hear. The Internet is very powerful and one of the best promotional tools we have, but it's a crazy place.
"They hear these rumors and they believe them and then they get insulted like (expletives) after we try to talk reality with them. They'll say, ‘Well, this guy is getting this much,' but when I ask where they heard it, it's never a contract, it's always, ‘I read it on the Internet.' It's crazy."