February 6th, 2009, 12:35 PM
As everyone has said, the lighting is very flat. Food is also hard because you what to show moist, succulent foods without them appearing greasy (this often, but not all the time means either small-ish light sources or feathering the light off a large source). Showing translucency (with backlight) also is a big part of it as it helps to "lift" the food off the plate a little and make it stand out.
Lastly, having a food stylist really, really helps. Have a "stand in" version of the food to use during set up, and once you get all your lighting, set dec, and camera is all squared away, bring in the hero food, that way the fats haven't congealed and the lettuce wilted.
Here is an interesting walk through of setting up a shot, kind of fun to see the little tweaks. Food Photography Process explained
There is a fantastic food photographer who has a really nice site, but I am in the middle of switching computers at the moment, and the link is residing on hard drive which is doing its best impression of a brick a the moment, but it I find it I'll pass it on.
February 6th, 2009, 01:52 PM
February 6th, 2009, 02:00 PM
I so very rarely go to restaurants that have pictures of the food in their menus. In fact, the only place I can think of that I go to frequently that does that is a sushi bar.
Originally Posted by HeShootsNScores
Anything worth shooting is worth shooting twice. Bullets are cheap. Life is priceless.
February 6th, 2009, 02:21 PM
I should have mentioned... the major clients are restaurant franchisee people, usually owning some sort of chain of restaurants, from 2, 5, 60, you name it.... so the menu's are actually to-go menus. Not regular menus, although that is listed as one of our services.
Originally Posted by FlyBoeingJets
February 6th, 2009, 02:44 PM
Well the old saying goes, "you get what you pay for"...
February 8th, 2009, 06:03 PM
Food porn is huge on LAist.
February 8th, 2009, 06:09 PM
So I'm discovering some of the cool functions of the D50. One is the "Live View" where you can see live action through the review screen and snap pics off that, it's even got a magnifier mode so you can do precise focusing (doesn't magnify the final pic). This is great for live shows where you aren't right next to the stage or in any crowd situation. It's also good for a unique perspective looking down on your subjects. It also gets the attention of the singer, who thinks you might be chucking a beer bottle at him.
Another cool feature is the Custom Setting C1 and C2 where you can save your setup and then just turn the dial and everything is ready to go. For Kings hockey I have very precise white balance and ISO etc settings and this makes them available with the turn of the knob. (It only took me hald the season to read the docs and discover this). I can have one setting for the ice and one for the audience and switch back and forth quickly. Or one setting for the Derby Dolls and flash and one for the band between periods (high ISO).
OK, back to reading. . . .
February 8th, 2009, 10:03 PM
Back in 1989 I worked security for Denny's corporate HQ in La Mirada, off Beach Blvd.. The building behind the Denny's there used to be the "restaurant" mock up..They literally had a small Denny's set up in that building to test things & for taking pics of menu items whenever they designed new menus. In addition to great lighting, etc as RR, FBJ & VF have said, most of the food is also doctored. In most (If not all) cases, the food isn't edible anymore. It's been carmelized, or glued, or hairsprayed, or whatever..Was always a kick to come to work and see the menu items in that mock up, all tasty looking, great set ups, garnished just right, oozing flavor.....And you couldn't have eaten any of it if you wanted to...LOL.
Originally Posted by HeShootsNScores
February 11th, 2009, 02:58 PM
February 11th, 2009, 04:57 PM