Series premiere review: The River - Magus/Marbeley: Beyond the valley of the dolls - HitFix.com

ABC aired two episodes in part because they have a very limited window to get this season on and off the air before "Dancing with the Stars" returns (which is also why there will be fewer than 13 episodes this season, when that's usually the standard for a mid-season drama), but I also think the scheduling may have worked well as a sales tool.
Well, there's your answer Kinqsqueen.