jerseydevil
I'llPutPenniesOnYourEyes
I don't necessarily disagree, except that it sounds like now they're planning to shelve the movie completely?
I get that theater owners could very well be liable if anything were to happen, and with the shooting in Aurora, Colorado a while ago still being in court (the suit against the theater, that is), it's understandable.
To a certain degree.
Backing off this far, being willing to seemingly write off this much money does set a dangerous precedent, though. And I don't like it. You want to go straight to VOD? Fine. Do that. I can deal with that. Shelve it entirely for an undetermined amount of time? Not cool. That's giving too much.
On the plus side, though, we now know how to stop the next Transformers movie from being released.
I don't think they can afford NOT to make money on this movie. And that will be the determining factor here...rattle all the sabres you want about free speech/terrorism/etc. I think they are circling the wagons and trying to determine the OPTIMUM alternate release for this. I bet my bottom dollar there is a prevalent feeling that is running through the execs of 'OMIGOD HOW CAN WE CAPITALIZE ON ALL THIS BUZZ' moreso than white flag waving. I thought a controversial R rated comedy was a tough sell during the holidays where large groups go en masse to the theaters, hence the middle of the road fare usually served up at this time. So, they hold back for a minute while they figure it out. This story and the resulting press will just grow, so they have no ticking clock. Don't worry, this will NOT turn into the Jerry Lewis Holocaust clown flick. There's money to be made kids and Sony will get a TON of cred for being 'BRAVE' and releasing it at $20 a pop.