“Just a nightmare all around,” one executive said of the proposal, which comes at a time when financial matters have been in the spotlight for the league as it deals with the effects of shortened seasons and lost attendance caused by the COVID-19 pandemic.
Multiple executives called the plan “embarrassing.”
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Some executives, however, noted that a smaller venue likely wouldn’t put the Coyotes in a much worse spot than they are currently in when it comes to actual ticket sales.
Team executives have access to the league-wide ticket distribution, which offers a more realistic look at attendance than the publicly available numbers. This reporting reveals the number of paid tickets vs. the number of tickets distributed, which is how teams often report attendance for public consumption and as a data point to sell to sponsors.
Multiple executives who look at this report said a high percentage of the Coyotes’ tally is represented by unpaid or comp tickets. The Coyotes declined to comment on ticket distribution.
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