So.. whats the secret behind food photography?
I'm part owner of a company and one of the divisions of the company is restaurant consulting. Part of the restaurant consulting division is menu development. (if you're interested, you can see the restaurant consulting's website at
Alpha Omega Restaurant Solutions)
Well.. one of the part owners of my company is being really stingy about this, and is taking his own food photography for the clients. He is NOT a professional photog... He sets up his lights, goes to the restaurant, and comes back... however, I don't like any of the photos. They're soft focus, and the food just doesn't look too appetizing. Its my job to put them into menus so the client can say, "I like that, go to print with that.. order 10,000" or whatever.
So I go into the menu design (or rather, I design the menu's) for proofing for the client. Well... like I said, I don't like the photography at all.
<SNIP!>
Anyway...
So what are the secrets to making this look right and making it look appetizing? Glenn... I love your still life stuff, and I really like the pepper you just did.
Is it equipment? (I think my "partner" (although I own 25% of the company and he owns 8%) is using a Canon Rebel XT)
Is it a lens thing?
And how much would it cost to get someone to shoot food professionally?(Or at least to shoot better than my partner is shooting...) I'm just concerned about the product that we're putting out. My end is nice (I take pride in my menu designs), but if the photos are not too hot, it lowers the overall look.