If you're a player that plays in Florida for either team and after a couple of years, you get traded out west to an CA team. Not only do you lose money due to the trade, your cost of living increases, so you get hit with a double whammy. You leave a house on the beach that you purchased for 2 mil for a house on the beach that is 1000sq ft smaller for 4 mil.
How do the Kings compete for a highly sought after UFA? Not only do you have to sell the team to the UFA, you have to sell the city, government and everything that goes with it. So different from 10 years ago. The player is different and so is the economic situation among other things. Endorsements are not in an abundance in LA for these players.