Interesting, about Vegas, but the stats for the NHL state otherwise. The NHL fan is old and white.
Old white peeps love broadcast television.
Young people of all backgrounds don’t really watch broadcast television. They stream, or consume content via apps, social media or the internet. Broadcast television is a foreign concept to most of them. Millennials and Gen Z rarely pay for or utilize broadcast television.
The NHL needs young fans desperately.
The NHL needs to figure out how to reach the next generation very, very soon.
Sadly, I’ve never seen a plan or real outreach to this demographic.
In the USA, NFL is king, basketball is second, soccer is rising and will be in 3rd very soon.
MLB and the NHL fan base is getting older and smaller.