During a Q&A at Variety‘s Dealmakers Breakfast, Iger revealed that Walt Disney Imagineering was developing Star Wars rides, but that he had them stop working because he was concerned that park guests would be disappointed if the attractions didn’t include elements from the latest films. Iger further explained:
“We couldn’t tell them what was new … I slowed it all down so what we come forward with will have a blend of the past, present and maybe the future. Now we have a sense of what’s in ‘Star Wars 8,’ and what some of the standalone films will have in them.”
It’s a smart move. Sure, it’d be great to open some new rides ASAP, benefit from the Episode VII hype and draw in a crowd, but theme park attractions aren’t just cash grabs. Odds are, they’ll be operating for years and years, so they’ve got to impress.
Abrams is likely feeling the pressure to ensure the movie itself meets fans’ standards, but that doesn’t stop Iger from repeatedly conveying to Abrams that there’s so much more at stake than just one film:
“I keep telling J.J. Abrams this is a $4 billion movie. We need to treat this very special. It’s an unbelievable privilege and unbelievable responsibility to take a jewel and treat it in a way that is respectful of its past but brings it into the future.”
Iger also touched on Abrams’ preference for physical sets and props over CG visuals in the film:
“That will give the film a look that will be extremely respectful of the look George (Lucas) created in the ’70s and will play well with ardent ‘Star Wars’ fans and play well with audiences today.”
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http://collider.com/star-wars-theme-park-attractions-new-films/#EIZJ3zA5pQ6HbHQM.99
