I have to try that Chinese Imax again. Saw Gravity there and I wasn't very impressed, may have been the movie though. Yeah, the ElCapitan is kind of a different animal entirely. That's a boutique theater and while I like the idea of the premiums and popcorn to offset the additional charges, it sets a bad precedent. They compare to the airlines...well, I am sure that whatever point they started at was probably a minor inconvenience and now it's gotten so bad that they probably will start a meter running the minute you step on the airplane and charge you like taxicabs at this point. I am not a fan of select-a-seat at theaters...I like coming in early and trying out the seat before you commit to it(also it encourages being late and sitting while the previews/movie has started). But that is something I have had to accept and it has caused me basically to frequent the same theaters where I have previous knowledge of my favorite seats. I think the general theaters having staggered pricing is really a slippery slope. And where does it stop? I LOVE aisle seats for the extra leg room. So do a lot of people. You raise the price on the center seats and all it really does is give them the right to raise prices all around. Theaters are scrambling. Instead of talking raised prices they should be lowering, but I will settle for a freeze.