I dont think you can claim they wouldnt have won. There's no way to know. Brad Richards was absolutely the type of guy Lombardi coveted, and that this team needed at the time. Certainly the cap hit would have hamstrung additional moves, but Brad Richards would have absolutely been in line with Lombardi's general plan/vision for how to build a team. And i think that's the point of the article. Lombardi had a vision for exactly the type of players he wanted, and how he wanted to construct a roster. You don't get to pick whoever you want. You have to go with the players that are available that fit the mold. Brad Richards fit the mold. Leader. Character. Clutch. Winner. To be honest, i think Carter was a risk, and a move outside of Lombardi's comfort level. But im sure he did his due diligence before making the trade (and obviously it worked out). He was also, to some extent, having to veer away from his plan somewhat because the team was starving for offense. Later on he could make a move for Gaborik because the foundation and culture was there.
In Blake's case, i think there is/was a vision in place. The problem isnt that there was no plan, it's that they probably misidentified the player(s) to bring in, or overestimated certain qualities that they thought the team possessed. They said from the get go they wanted to remain a team that was difficult to play against, but that they wanted to infuse skill and speed. In some respects they accomplished that goal. Unfortunately, they completely whiffed on PLD. Additionally, in their chase for speed and skill, theyve not held onto enough of the "tough to play against" attitude that they wanted to maintain. Blake hasnt solidified teh foundation yet, and i think that's the real problem. And i do agree with Rosen's argument that it appears there's too many cooks in the kitchen.