In a statement that could presage future attempts to grab sales from Amazon, Overstock’s CEO Patrick Byrne told The Wall Street Journal, ”We think with the rise in sales volume, we can extract better pricing from publishers. Publishers do want to see more competition for Amazon.” While matching Amazon’s current prices might be a solid first step on Overstock’s plan to carve out more of the online book trade, it is difficult to see how the challenger expects to change the buying habits of Amazon’s customers by simply matching its prices.