JC6388LAKings
Super Star
I lived in the Bay Area for a couple years and went to a lot of Sharks games during that time (late 90's / early 2000's). It was always a great experience and the fans were fun even when I wore my Kings jersey. I'm not sure when the "Beat LA" chants started but I don't remember it from back then (maybe because I always sat in the rowdy section and there were better things to chant). I agree with you, though, it's pretty sad to be chanting that and the internet fans, these days, are pretty intolerable.
I was too young to remember back then, but I've heard of instances of SJ fans chanting "Check Gretzky" back then when Gretzky was playing for the Kings that time when the Kings were playing in the old Cow Palace. Another case of SJ/SF/Bay Area fans being intolerable.
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