But while Redbox Instant aimed to challenge Netflix with a subscription bundle, the company now seems to have more modest plans. Redbox Digital is being built as a video-on-demand store similar to iTunes, Vudu or Google Play. Consumers will be able to rent movies or TV show episodes for streaming, or purchase digital copies.
Design concepts of the service that have surfaced online show a tight integration with the existing Redbox service. Redbox users will find the digital content store as a tab on the Redbox website, next to existing tabs for movies and games, if the company follows through with the plans laid out in those images.
The service would also plug into Redbox’s existing loyalty program, allowing consumers to earn points with every digital rental or purchase. There are plans to integrate the service directly into Redbox’s mobile apps, and extend support to TV-connected platforms like Chromecast and Roku.